Expanded Profile

Deeper context for executive introductions.

This page connects the top-line executive brand to the detailed experience, recognition, and recommendation language behind it.

Global sales strategy Operational transformation People-first leadership
Experience

Selected roles and accomplishments.

CrowdStrike

Global Director, Sales Strategic Programs · Sept 2019 – Present
Global

Leads enterprise-scale strategic initiatives across a 4,000+ seller global sales organization, partnering with CRO leadership to translate revenue strategy into operational programs, productivity systems, and field execution.

  • Re-architected a failing top-100 account retention framework to stabilize retention and protect concentrated enterprise revenue.
  • Redesigned seller workflows, compliance processes, and systems to reduce operational friction and improve productivity across global teams.
  • Designed and scaled sales productivity and engagement programs including SPIFs, win wires, gamification, and insights.
  • Produced executive-level QBR narratives, budget forecasting, ROI reporting, and strategic alignment materials.
  • Relaunched global Sales Club fully in-house, reducing agency spend by $600K while achieving the highest satisfaction scores to date.
  • Built and scaled the global internship program from 23 to 100 participants, delivering $1M+ annual savings with 84% conversion and retention.
  • Scaled the customer reference program across Sales, resulting in first-place Gartner Peer Insights rankings.

Earlier CrowdStrike roles included Senior Global Manager and Global Manager positions in Sales Strategy & Programs from 2019–2023.

McAfee / Intel

Chief of Staff, Head of Strategic Sales Programs + Culture · March 2011 – July 2019
Texas

Strategic advisor and operational partner to sales leadership, leading revenue programs, executive communications, and cross-functional transformation initiatives across the sales organization.

  • Designed and executed strategic sales programs tied directly to revenue growth.
  • Owned leadership operating cadence including executive briefings, strategic initiatives, and cross-functional planning.
  • Built recognition and culture initiatives that reinforced performance, engagement, and retention.
  • Partnered across Enablement, Marketing, Finance, and Operations to improve seller productivity.
  • Held earlier roles focused on forecasting, territory design, SPIFF programs, budget management, partner relationships, and onboarding systems at scale.

MedWeil Executive Operations & Branding

Principal Consultant · Jan 2017 – Sept 2019
Dallas-based

Trusted advisor to C-suite leaders on executive positioning, narrative strategy, and visibility during high-growth and transition periods.

  • Delivered strategic planning and operational advisory support.
  • Built executive brand architecture, messaging, and thought-leadership plans.
  • Supported resumes, bios, websites, leadership messaging, and communications.
  • Advised leaders on speaking, awards, panel strategy, and visibility.

Madison J Productions

Founder & Production Creative Director · Aug 2003 – Mar 2011
Dallas-based

Founded and led a 32-employee full-service event production firm delivering executive-level corporate experiences, product launches, and strategic brand activations.

  • Owned full P&L, operational infrastructure, and organizational strategy during growth.
  • Built and scaled teams across design, logistics, production, and client strategy.
  • Managed budgets, forecasting, vendor negotiations, hiring, retention, and payroll operations.
  • Served as executive advisor to clients on program strategy, storytelling, and audience engagement.
Recognition

Awards, community leadership, and external-facing work.

Awards

5x CrowdStrike Sales Club Winner (FY2022–FY2026), CrowdStrike Hero Award nomination, CrowdStrike Security First Mindset Award, PACE Trailblazer of the Quarter, and Friend of Sales MVP recognition across both CrowdStrike and McAfee.

Speaking & Community

Executive Guest Speaker for Women in STEM at The University of Texas at Austin and Professional Speaker & Presenter for CrowdStrike’s “A is for Adversary” cyber security awareness program.

Leadership Footprint

Held steering committee and executive sponsor roles across employee resource groups including Women of CrowdStrike, Embracing Equity, Mazel, Pride, and Comunidad.

Extended Recommendation Highlights

More of the language that shapes the positioning.

“Madison is a rare breed — absolutely fearless, disciplined, accountable, and fiercely loyal.”

Elodie Perez

“Although Madison and I worked in different departments, I had a front-row seat to the impact of her leadership — and it is nothing short of exceptional.”

Wes Newell

“She has an incredible talent for hiring the right people and then empowering them to do their best work.”

Max Carter

“Her leadership has been recognized by executives throughout the organization... a trusted advisor, advocate, and go-to for getting the job done when it matters most.”

Phil Witcher

“Madison is strategic, results-driven, and has a natural ability to elevate everyone around her.”

Kate Buffler

“It is rare that you come across standout talent like Madison.”

Trevor B.

“Madison is such a great leader and such a joy to work with... her follow-through is second to none.”

Joseph Baldonado

“She transformed our college intern program into a successful recruiting channel that we relied on for hiring top talent.”

Drew Rutledge

“She is very detail-oriented and always three steps ahead of the curve.”

Alexandra Barbu
Connect

Ready for the next conversation.

For speaking, advisory work, executive introductions, or board opportunities, use the links here.