Dallas, TX · Global Sales Strategy & Transformation
Built for speaking, advisory, and board conversations.
Madison Antweil partners with executive leadership to turn strategic priorities into scalable systems — strengthening revenue engines, elevating talent, and guiding organizations through growth, change, and complexity.
Speaking engagements
Board conversations
Executive advisory
About
Executive strategy grounded in operating discipline.
Over the past two decades across global enterprise technology organizations, Madison has led strategic programs that translate executive vision into scalable execution. Her work sits at the intersection of revenue operations, organizational transformation, and workforce architecture — designing systems that strengthen revenue engines while enabling people to perform at their best.
She partners closely with CROs and senior leadership to operationalize strategy across complex global organizations, aligning sales, enablement, marketing, and operations around clear governance, adoption, and measurable outcomes.
Revenue Operations
Change Management
Executive Communications
Enablement Architecture
AI Productivity Systems
Selected Impact
High-leverage work across revenue, operations, talent, and transformation.
Revenue protection
Re-architected a failing top-100 account retention framework, aligning Sales, Customer Success, and leadership governance to stabilize retention and protect concentrated enterprise revenue.
Scaled talent systems
Built and scaled a global internship program from 23 to 100 participants, delivering more than $1M in annual savings with 84% conversion and retention.
Program economics
Relaunched global Sales Club fully in-house, reducing agency spend by $600K while delivering the highest satisfaction scores to date.
Seller productivity
Redesigned workflows, compliance processes, onboarding, incentives, and systems to reduce friction and improve adoption across global teams.
Executive partnership
Produced executive briefings, QBR narratives, budget forecasting, ROI reporting, and operating cadence for leadership decision-making.
Founder-level execution
Built and led a 32-person event production company, owning full P&L, operations, client strategy, and brand experiences.
Selected Experience
Trimmed to the roles most relevant to speaking, advisory, and board opportunities.
2019 – Present
CrowdStrike
Global Director, Sales Strategic Programs
Leads enterprise-scale initiatives across a 4,000+ seller global sales organization, translating revenue strategy into operational programs, productivity systems, executive communications, and field execution.
2017 – 2019
MedWeil Executive Operations & Branding
Principal Consultant
Trusted advisor to executives and C-suite leaders on narrative strategy, executive positioning, visibility, strategic planning, and high-stakes messaging.
2011 – 2019
McAfee / Intel
Chief of Staff, Head of Strategic Sales Programs + Culture
Strategic advisor and execution partner to sales leadership, owning operating cadence, executive materials, cross-functional planning, culture, recognition, and seller productivity initiatives.
2003 – 2011
Madison J Productions
Founder & Production Creative Director
Founded and scaled a 32-person production company delivering executive-level corporate experiences, product launches, and large-scale strategic brand activations.
Executive Portfolio
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Recommendation Excerpts
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What colleagues say about working with Madison.
“Madison is a rare breed — absolutely fearless, disciplined, accountable, and fiercely loyal.”
“She has an incredible talent for hiring the right people and then empowering them to do their best work.”
“Her ability to align sales strategy with operational realities is nothing short of exceptional.”
“Her leadership has given her a distinction as a trusted advisor, advocate, and go-to for getting the job done when it matters most.”
“Madison is strategic, results-driven, and has a natural ability to elevate everyone around her.”
“It is rare that you come across standout talent like Madison.”
Connect
Interested in a speaking engagement or board conversation?
Use the email below, connect on LinkedIn, or review the deeper background profile and resume.